It wasn't just the build up, but it peaked after the release.   That's when the real rumors started. sh*t like Bigfoot, Leatherface, Loch Ness Monster, Aliens, etc. All in GTA SA and being spread via word of mouth.   My favorite one involved Ed Edd n Eddy - my friend completely bullsh*tted me (I was a huge EEnE fan) and told me you could unlock a secret mission in a random trailer park where you kill the Kankers, and they were working with Big Smoke and the Ballas against Gro