Scion is kill.

[Member's Only]

http://www.theverge.com/2016/2/3/10904758/toyota-scion-brand-death-of-youth-fun

 

 

 

So! We've all woken up today to discover that we have one fewer automotive brand to cover, because Toyota is killing Scion.

This isn't the death of the auto industry we're talking about here — it's been a while since Scion was selling in significant volumes, and I don't think anyone is shocked to see it go. But here's what I do take away from it: fun is dying.

That is not an exaggeration. Take it in. This is real. The transportation industry is turning into white bread before our very eyes.

Scion was originally rolled out in 2002 to get teens and twentysomethings into their first and second cars. And Toyota would tell you it was successful, because that's how spin works! "Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota," the company says. "Today's younger buyers still want fun-to-drive vehicles that look good, but they are also more practical."

 

Good riddance in the case of the little sh*tboxes, but the TC wasn't a bad car.

 

Scion FR-S doesn't count since it's pretty much a GT-86/BR-Z lol, who gives a sh*t about it.

Edited February 4, 2016 by GradeA-Hole

[Flachbau]

lol @ The Verge. Seriously?

 

Either way, I'm not very surprised at all. I just hope the GT86 gets sold as exactly what it is. A Toyota GT86. Not a Toyota FR-S.

[Ex Hellraiser]

I'm in the market for a TC as it is lol. Maybe I can get one on clearance now.

[El Dildo]

Scion never appealed to me.

 

they're ugly.

I've seen more elderly retirees driving them for their compact/gas mileage than young people who want to be cool...

[Cudwieser]

I really should know, but what was the point of scion?

[Flachbau]

It was Toyota's attempt to create a brand that appeals to millennials, pretty much, or the "newer" generations.

[Cudwieser]

Fail Number 1. Never try to get down with the kids. All the best kids cars are granny cars done up. What do people learn to drive in. What was the first car your parents bought you or helped you buy.

 

The Civic, Pulsar, et al all started out as just small cars that eventually got hot versions after people wanted faster or stylish versions of the car they bought. Trying to start at the top with your own idea of what people want rarely works and costs a bomb. Create the platform, make it accessible to all, putting just the required money into it and watch what happens, investing more as you go.

 

In saying all this, Toyota do make good cars in their own right with the corolla, GT86 (name inspired by a corolla), the original Starlet, Supra, and the Avensis.

 

Maybe this loss will concentrate them to dealing with what they have.

[Moth]

So something a little more trustworthy than the verge. http://www.bloomberg.com/news/articles/2016-02-03/toyota-killing-scion-as-youth-brand-struggles-to-regain-traction

 

 

But I'm not surprised. Only noteworthy car that Scion made before the GT86 was the first gen xB. Then they decided to make it fatter and uglier which caused it to lose sales.