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Interview with Strauss Zelnick


The Gta Don
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The Gta Don

An interview with Take-Two Interactive Chairman Strauss Zelnick, the man in charge of the folks at Rockstar and stuff like Bioshock, and, oh yeah, Grand Theft Auto IV!!!!

 

More:Mercury News.com

Edited by The Gta Don
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An interview with Take-Two Interactive Chairman Strauss Zelnick, the man in charge of the folks at Rockstar and stuff like Bioshock, and, oh yeah, Grand Theft Auto IV!!!!

 

More:Mercury News.com

 

Q: GTA IV. How carefully are you rolling out the impressions of that? I noted when I wrote about it, ‘Hey, where’s all the shooting?’”

A: Laughs. I think as we mentioned at the presentation, Rock Star has never actually done a public demo. It’s typically not something they do. They will do private demos. In fact they will be happy to do one for you. But in the public environment, they want to show off the look at the feel and not go into more depth. There is an element of a tease there.

Q: How do you look at this game as far as the importance for Take-Two goes?

A: It’s the largest franchise in the video game business. It’s terribly important to us. Of course. We have nine franchise that sell over 1 million units, including 2K Sports. We have Bioshock coming out for which we have high hopes. The Grand Theft Auto franchise is terribly important for the company.

Q: The expectations around this are so high. What sort of expectations do you want to set?

A: We said our strategy is to be the most creative, the most innovative, and the most efficient company in our industry. I don’t think anybody in the company is uncomfortable with high creative expectations. What is terrific about this transition to next-generation for Take-Two is we are in the business of making games that explore the boundaries of the technology and what it can enable for consumers. One way to look at it is that is a high bar. But who better to surmount that bar than Rock Star. Consumer expectations are quite high.

Q: Since you’re talking to me for the first time, what made you decide to get back, or get  into the leadership of Take-Two?

A: Back isn’t necessarily a slip of the tongue because of all the old connections. This is my third foray into the video game business. The Grand Theft Auto franchise began as part of the BMG Interactive’s portfolio which was ultimately sold to Take-Two. People like Kristoff Hartman and Dan Hauser all worked for BMG. There is an element of coming home. To answer the question specifically, there clearly was an opportunity driven by the issues the company faced on the corporate side. We have a luxury of being in the video game business at a time when everyone knows what the next gen platforms are. Take-Two already had licensing agreements and a publishing program. I think the timing is pretty good and all analysts are pointing to 15 percent to 20 percent annual growth for the industry for the next few years. Having the wind at the back is always a nice thing.

 

That's the entirety of the GTA IV-related content as far as I could tell. Nothing really GTA IV related, aside from Zelnick noting that the GTA franchise is massively important. I'd say the interview has more to do with Take2 than GTA IV specifically. confused.gif

zUd3j4P.png

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My long version reply was lost in dialup HELL!

I am entirely pissed off, but the gist is I am not bothered by lack of GTA specific news, but any from the Rockstar camp can have validity here.

The other point is people mistaking the Wii and PS2 as capable machines for GTA4... or expecting a dumbed down version points to the fact that people clearly don't get the next-gen meaning fully

 

 

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  • 4 weeks later...
  • 4 weeks later...

no offence but why did u bother posting this interview.... its on the official website. not exactly a hard-to-find polish website or something.

Edited by EasyTiger
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no offence but why did u bother posting this interview.... its on the official website. not exactly a hard-to-find polish website or something.

Why did you bother bumping it up? This thread is almost 2 months old...

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no offence but why did u bother posting this interview.... its on the official website. not exactly a hard-to-find polish website or something.

Idiot. I thought I had something new to read. sad.gif

tfdt7hY.gif

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errr, this is soooo old

yeah it is.

 

 

nice bump btw.

 

no offence but why did u bother posting this interview.... its on the official website. not exactly a hard-to-find polish website or something.

 

nice bump

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Actually I havent seen this before, adn it's actually quite interesting. Shows where T2's titles fall in their eyes.

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Dam! "official news & info" is as dead as a dodo.

yeah, we need a new trailer. the game was supposed to be launched in two weeks time!!!

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