|European Local Currency Available|
Products on Steam are now priced using local currency in the United Kingdom (Pounds Sterling), and Europe (Euros). All other countries remain in United States Dollars.
UK will use pounds and actually getting a better deal out of it, but it seems that the rest of Europe is screwed with way higher prices.
It is a developing story so go here for the latest update
1 USD = 0,719 Euro at the moment I write this.