I saw this video below posted in Stop Working For Free ground on Facebook. I thought I would open up some dialogue here and see what you people think.
Being a photographer I've done plenty of working for free (which I regret). Worst thing is that if you do one job for free that person expects you to be like that in future. Word also travels. Say for example, another potential client asks for a recommendation to the client I did free work for, but there's little-to-no pay and but great exposure, my name will be passed on. You don't want that. You don't want to be associated as a cheap, work for free type.
Charge even if it's a token price. Even just so some cash exchanged hands. You'll free better for it and the client will to. But it also sends a message about how you value your work, not only for you but for you colleagues in your profession be it graphic design or photography or filmmaking.
It's bad practice. It cheapens the market. Imagine asking builders to build an extension on your house. "Would be great exposure." If people don't set aside a budget to pay the graphic designer or the photographer, then that's their fault. They set aside budget for everything else. These professions should be covered too. We need to set an example that if you want us, you'll have to pay.
They think graphic design is just play time doing art and photographers just have fun and take photos but they don't calculate the years of practice and hard work a good designer or photographer goes through. The expenses for travel, equipment, software, repairs etc. The hours shooting are usually the smallest/easiest part of the job the rest if editing photos, optimizing them for web, retouching, file management and then there's your time liaising with potential clients that you don't get paid for but it's time you are taking out of your day to deal with them (that's not a complaint about liaising with clients, just ammo to back up that artists are busier than people think and time is valuable.
This is obviously in the context of writing but the principle is the same for visual arts.