This may not actually be an unpopular opinion, but I am going to use this topic to rant.
Citroën is dead to me. Not retroactively, it's just that they've killed themselves. Citroën died when the Xantia went out of production.
PSA Peugeot Citroën ("PSA") have created a new website to celebrate Citroën's heritage, called Citroën Origins
. The site contains old and new Citroën models, each of which you can zoom in on and get information about that model. The site looks slick, it's well made and polished. Not that it contains much new information to me, but it's still fun to look at it.
Or so it would have been it wasn't for two glaring omissions
. Look at the site again. Where is the Citroën DS? Where is the SM? Not only are they not there, but the cars that are their direct predecessors
make no mention of them despite them heavily influenced by them. In order words, there is a huge 20 year gap in their collection.
This would be like Porsche making a website of their models, but skipping the original 911. Or Jaguar avoiding the E-Type. Or Lamborghini denying the Miura. The DS is as Citroën a car can be.
But not anymore. PSA is involved in some serious Stalinistic historical revisionism. All in the name of marketing
. You've may have heard about their new "DS" brand (that is nothing like the origin DS, for the record), that's now a separate brand from Citroën. Their website has a heritage site
, where you can actually find PSA talking about the original Citroën DS. But - please notice - how the site never refers to it as such. The site only calls it the DS (or the ID or the SM), it is never a Citroën.
Ian Seabrook makes has an interesting article entitled "Citroën destroys brand loyalty"
, where he wonders why Peugeot even kept the Citroën brand alive, considering how they've really just destroying it. Or rather, making it bland.
It's not that their modern lineup was ever interesting. Like I said, the Xantia (with the possible exception of the C6) was the last interesting car made under the Citroën brand. And the last one to be made in the spirit
of Citroën; being unconventional. The Xantia was the last model to have the full hydropneumatic system on steering, brakes and suspension (the later C5 and C6 only had it on the suspension). And the Activa addition was a great testament to Citroën pushing the envelope.
So when I say Citroën is dead to me, their older models still have a special place in my heart, but I cannot let their modern actions influence my feelings upon those models. Just like I cannot let the Star Wars
prequels ruin the original trilogy. I'll just pretend it never happened. As such, PSA only really have one brand in my eyes; Peugeot.
Thanks for having the opportunity to waste your time.
 The C6 was a last hurrah to rekindle the old brand, but the C6 was too little too late.