^ Heh - I was waiting for the "My name... is... Khan..." line from that movie to get followed up by a pause, and then Chris Pine responding with "...who?"
And yeah, for me, things like 'In the Pale Moonlight' represent some of the things Trek can do better than any other. It's not necessarily about flying around in spaceships, or anything overtly sci-fi - but instead, it uses the freedom of a futuristic fictional setting to create the framework for a powerful story on morality. Sci-fi as both speculative fiction, and as a rhetorical device - see also: the 'visceral/logical/judgmental' decision-making 'triangle' of McCoy, Spock and Kirk in the original.
Particularly considering how Trek at it's best used that to comment on pertinent real-world issues - because hoo-boy, if there were ever a time we needed a show to come along and do that again... To just tell 'space adventure stories' now? For Trek, that's practically dereliction of duty - !