It's just another one of R* marketing ploys. Don't fall for it. You've already paid 60 bucks for a game that turned out to be infested with hackers and bugs (knowing online is a huge part of the game). Why give them the satisfaction? I'm glad that the hackers have given a large amount of money to a majority of the players, it shows R* we're not going to be taken for f*cking fools.
To be fair, it's not Rockstar inventing this, it's catering to an increasingly impatient section of the gaming community who simply can't be bothered to invest time in unlocking stuff and think they should be entitled to everything in the game right off the bat. If you want to blame someone for this, blame the spoilt kids who just want everything given to them on a plate.
Or the people who simply want to. Or the people who don't have the time to put in. Or the people who have the disposable income for it.
Or all of the above.