I guess it already existed, but it's being ramped up and exploited to the max with this game and it's disgusting.
- Youtube videos, anywhere from a few seconds long, to full-on "shows" and podcasts about the game, mostly mediocre and cringeworthy, but mostly all chock full of ads and pleas for likes and shares, and links to other videos with ads on them.
- scammers everywhere using keywords and high-traffic phrases trying to snag as many clicks and views as possible.
The game is bad enough as far as constantly having to buy stuff, being charged $5000 every time you die, constantly being asked to sign up/login to their social network and running into things that aren't available offline or that need to be patched online, and the fact that everything you do "for fun" in the game is incredibly douchey...
They're definitely not "setting a good example" for anyone, and the precedent they're setting for other companies as far as delivering unfinished/seemingly untested products that constantly require updating to even approach what was advertised... it's just bad.
What the hell man, the future of videogames is looking awful.