150 million for marketing? Source?
That can't be true, I've seen people complaining on this forums because of low marketing..
“GTAV” boasted a budget just as lofty as most tentpoles, with Rockstar spending around $115 million to make the game and Take-Two another $150 million to market it throughout the year.
This was the greatest success in marketing ever seen. It was a trifecta of marketing:
1. No published info and no media costs for a whole year after announcing "GTAV in full development."
2. Huge marketing budget allocated ($150M gasp!!!), starving the game design and development resources - who needs those things, anyway?
3. When marketing did finally start, it continued Rockstar's grand tradition of selling (and designing) their video games as though they are highly dramatic movies, using cutscenes plus cinematic views and editing, to imply game functionality that did not exist.
Video game sales broke all records. Super success. Big win. For marketing and for TTWO. Not so great for gamers...
See my old post, Hyperventilating with Outrage, over the obscene marketing budget for GTAV.
And more to the point, I agree with the question above, where did all that $150M go to? The marketing efficiency must have been terrible. Only in the last 2 to 3 weeks before release, was there a blitz of media publicity. GTAV basically beat all these sales records based on the excellence of past GTA games and on the huge installed base of present generation consoles. I think that GTAV marketing was not only terribly inefficient, but in fact it was pretty much ineffective and unnecessary. Waste of money that could have gone to game design.