In a nutshell....Car makers HATE GTA, they hate it because of what it is.
Now as for the makers themselves?
Ford: Don't allow their cars in games where peds can be damaged at all.
Ferrari: Now their exclusive deal with MS is over, they still command a seven figure fee plus come with restrictions (It was speculated for years that they told game devs their cars had to be the best in games)
Porsche/Audi/BMW: Exclusive to EA (Porsche) or ties to EA (others) and also come with restrictions. Also command 6-7 figure fees
Lamborghini: 7-8 figure fees (if Atari could be believed last year during TDU2 development), restrictions.
Yep, car makers can pretty much kill a game as they are very, VERY protective bout their image.
Anyone remember GRID? The first one, that had the DLC with the car pack I mean. Well, one car maker (that shall remain nameless) refused to sign because they didn't want smoke coming out of their cars. They signed after it was pointed out smoke came out of EVERY car in that game.
Or, let's say GTA 9 got Lambo on board then Lambo saw the script. They can tell R* to redo things or take bits out. So you got this mission where Rob is driving drunk through VC, it sounds super cool, but Lambo demand it's removal. Then the in-game Lambo gets wrecked. It'd normally catch fire? Not with Lambo's licensing, the car just sits there with no smoke or flame and instead of exploding, just despawns.
How come it's fine for a car to be faster or able to be smashed up in Need For Speed but not GTA?
Because NFS doesn't have you running over peds (which some car makers, hey Ford) hate. Also EA has a LOT more power with the car makers than R* strangely. Plus in NFS the damage only ever goes so far.
Edited by Celticfang, 20 October 2013 - 09:29 PM.