the micro transactions for Star Trek Online works out to about $25 per premium ship, however it was going free to play and adding lock box's that brought in the income to save that game which allowed them to develop and put out the Romulan expansion.
Rockstar would be wise to learn from that. sell the L.S. lottery tickets from the radio in the cash store - $5 for 10 of them... have some special cars, paint schemes, clothing, tattoos, and other vanity stuff as prizes along with in game cash.....
would work best if they add an e-bay spoof website for players to sell the stuff they get from tickets to each other for GTA $.
remember folks Online isn't 5, micro transactions are going to be what keeps it available and adding new content...Maybe it's just because I grew up in an age where we had to pay $.25 each time we wanted to play a game at the arcade, but i don't mind spending a few dollars on games I enjoy to play.
Video games are like sex for men - one way or the other you gotta pay for it.