I got to level 39 and got board.
Had the 400k apartment and lots of nice cars - all mod's
BUT each time I play its the same. races, missions have been done.
being on the street - just get killed all the time and I spent 40k in insurance in one hour because everyone blew up my car.
So I deleted my character and have started again at level 1.
WOW WHAT A CHANGE - you now play as a real underdog - the world seams a completely different place.
Everyone can kill you so you have to be so carful - think ahead all the time. It really makes you feel like you have just arrived and have to work your way up in the world.
Feels much better than the first time I started.
Well worth a go if you get board easily.