It makes sense when a ton of people complain about something as many people did about IV's driving to change things. They simply gave what many people asked for. Any developer serious about being successful would have done the same thing. Many of you like IV's driving but many really hated it and R responded to that.
I noticed you make this point repeatedly, and I strongly disagree with you. If a company always changed something whenever a lot of people complained, they would constantly have something to change. Also, not everybody who complains has the quality of the game in their interest. Things that are more popular are not necessarily better. Adjusting one element arbitrarily to meet the needs of complainers could cause that element to not fit in with the rest of the game.
Companies can do two things with a game (or decide the proper combination). They can create the gaming experience that they want to create for gamers, or create the experience (some) gamers want. The latter choice is usually meant for the masses, to maximize profits. If all games were as such, then gaming experiences would become more and more similar. While sophisticated, unique, or untested, experiences would dwindle in numbers, despite quality.
I personally believe that the more games created without profits being the only goal, the better. Mostly because most people who buy a game typically aren't really into it. Making games for them, prevents a game from living up to its full potential. Also, I'm disappointed, but not sorry to say that, most gamers are not good enough or perceptive enough to be judges on how to improve games.
It's possible for a company to use profits from games meant for the masses, to fund the games that they want to be played. With GTA, R* was in a luxurious position to be able to create any experience they wanted, and still make rididculous amounts of money. Instead they altered part of V's experience in a way that is not cohesive with the rest of the game, and lacks the depth and sophistication that differentiated the series from its competitors. They plainly did it to meet the needs of complainers, rather than to make the game better. They basically created an amazing piece of art and layed a big, fat turd on it.