"LA is this embodiment of 20th century American desires: the houses, the gardens, the tans, all slightly fake," Houser says. "It's the end of the western world – the suns sets and then it's tomorrow. But the industry is movies or, equally phoney, real estate. It's people trying to escape their pasts and reinvent themselves. If GTA 4 was a classic New York story, this is the endpoint of the American dream."