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BBM coming soon to Android and IOS
Posted 24 August 2013 - 09:06 PM
However, from a BlackBerry point of view, I can't see how this is a good idea.
I'm not sure about the rest of the world, but just a few years ago BlackBerry phones were everywhere in South Africa. I think about 90% of people I know had one, I was part of the minority who didn't conform. Their popularity noted, the general consensus was that they were all pretty crappy phones. Of that 90% of people I know who have owned a BlackBerry, 100% have had problems with them. The main factor behind the majority of people purchasing BlackBerry phones was one thing and one thing alone: BlackBerry Messenger.
Today, the number of people who own BlackBerry phones has decreased dramatically. Two reasons for this are that new phones such as the Samsung Galaxy S4 and iPhone 5 are far superior and people realised that WhatsApp works well enough. However, there are still many who stick with BlackBerry because of its exclusive messaging service. Problem is, it's not going to be exclusive for much longer.
Surely releasing BBM to Android and IOS is a bad move, financially? Why would people still buy BlackBerry phones when their competitors can do all that they can and more now? Is BBM on Android and IOS going to become a paid service eventually? Give people a taste and then make them pay when they're hooked, sort of? I know very little about all this financial and marketing sorcery, any contributions from more knowledgeable minds?
Posted 25 August 2013 - 10:35 AM
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