Yeah it's a bit of a shame really that the sweet spot that satisfies the need for "heroes most people have heard of" is pretty far back in time, meaning we've only got big hitters like Captain America, Iron Man, the Hulk etc. The massive success of these films is being capitalised on though, and I can see (as someone who has never read any comics at all, but enjoys the films) all these things that I've never heard of before coming through. Marvel's moving in the right direction with their success now that there is confidence in the name alone. The fact that people, myself included, will go to see a film about a character/characters they've never heard of just because of who the producers are means Marvel can wheel out more recent, diverse creations (or more recent incarnations of old characters, whatever) is really exciting for me.
I mean, they are just churning out Captain America/Iron Man/Thor #XXIV but bringing up new things along with them. And they're still good too, so that helps.
Guardians of the Galaxy just proved that too. It's easily my favourite Marvel movie to date and I had no clue who any of those guys were. I'd actually been apprehensive of this whole weird "cosmic" thing I'd heard about but now I'm stoked as sh*t for Thanos and the Infinity Gauntlet stuff.
On a lighter note, can anybody give me a valid reason why Captain Marvel isn't the stupidest, laziest name for a hero ever?
E: Also, I'm glad we're not getting a Hawkeye movie. As a non-comic-reader the character just does nothing for me. He's just a guy. A guy who is admittedly a pretty good shot, but still just a guy. At least Black Widow has the whole chequered past angle going for her.