Sure, most videos are just jazzed up clips of the artist or and performing the song in a multitude of cookie cutter locations (e.g. street corner, rooftop, nightclub, artsy apartment) but you do get some real gems. They might make you think, have a powerful message or simply look like the bee's proverbials. It's always a great bonus when I find out there's a good video for a song I like, I often end up appreciating the video more than the song itself.
Here's some of my favourites off the top of my head:
Directed by Romain Garvas, it has a message about the ridiculousness of oppressing a group because of one specific characteristic by taking it to an absurd premise: government death squads rounding up ginger people. There's a lot of allusions to oppression struggles around the world that really hammer it home: nods to the Palestinian/Israeli conflict, apartheid South Africa, the Troubles in N Ireland and the Tamil/Sri Lanka conflict. It's a bit heavy handed with the politics, but it's well made and, most importantly, visually interesting. That shot with the jeep driving alongside the minefield is particularly striking.
Oh look it's Romain Gavras again. Alright, so this one probably won't go down as one of my all time favourites, but I'm pretty into it right now. A bit of a departure from the theme of the rest of the album, No Church in the Wild's a lot less about the positives of opulence and wealth and a lot more about how wealth functions in society and what happens when the traditional structure is broken. Pretty obviously influenced by global events over the past year and a half, lots of protest and anti-establishment methods come through. I also love the elephant at the end. I like to think a producer came up to Kanye saying "So that video dealing with the roles of power and wealth in a traditional society and the possible breakdown between that relationship is about to come in under budget by a few grand, do you have anything else you'd like to add?" met with "... Elephants!" only to result in a defeated sigh of acceptance in the producer.
Yeah, my taste isn't exactly broad, but holy sh*t look at that editing. Never before have I seen such extensive use of mirroring a video down the middle and not wanted to tear my eyes out. The frenetic and ultra-hyped style of editing and lighting suits the song to a tee. A bonus is you get to find out if you're epileptic or not too!
You guys got any particular favourite music videos? I was talking about recent years at the start, but by all means show off anything you love from any time period.