GTA V Masters Dissertation
Posted 21 October 2012 - 11:51 AM
Next step: Now you should apply at R* and leak some information for us.
Posted 21 October 2012 - 12:03 PM
Congrats on your Masters! Good luck with the future, you've already accomplished a lot it seems.
Posted 21 October 2012 - 12:22 PM
Posted 21 October 2012 - 01:09 PM
As far as royalties go I didn't make a penny from it so I'm sorry I can't spread the wealth!
I'm happy to help anyone in the future if they were thinking about doing a similar project however.
Posted 21 October 2012 - 01:20 PM Edited by Jimbatron, 21 October 2012 - 01:23 PM.
I'm not an expert on the computer games industry, but it strikes me that R* rely a lot on Viral Marketing compared to other titles. Sure, they will do a TV close to the release date. However, they'll do a lot from their own site, YouTube, Twitter, Facebook, and benefit from hype on sites such as this. It is important because they don't have to pay so much for it. In the industry, the poncy phrases they use for it are Earned media (people talking about it), Owned meida (stuff on their website), versus bought (e.g. a TV spot or a billboard). GTA I think probably has a higher proportion of Earned than almost anything. Look at the hype and madness on here - and we don't even know the release date!
One thing would be interesting to see is how visits to this site increase on certain events. For example, I bet visits here and topics shot through the roof when the first trailer was released.
EDIT - Sorry didnt scroll down! Didnt see this first time round!
Posted 21 October 2012 - 01:58 PM Edited by andyrob89, 21 October 2012 - 02:01 PM.
Posted 21 October 2012 - 10:56 PM
Posted 21 October 2012 - 11:00 PM
I am available for any questions if you need a interviewee, just give me a message whenever.
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