So, my friend and I run gig nights monthly in a pub in the Dublin city centre. We usually have 4 bands and a DJ after. We used to charge €5 in to the venue + giving the venue a cut. This idea was scrapped. Instead we get a cut from the bar (10%) and the gigs are FREE IN, so we tried to get as many heads in the door to drink so we can get a decent slice of the action.
Now, we gave this promoting a knock on the head at the start of last summer in pursuit of other hobbies and work. Now, I've booked a date in the same venue.
The manager tells me it's €90 now as it's renovated etc. Place is bigger capacity. OK, I said, this would mean we'd charge in again. €5 in and the first 18 would cover costs, everything else would be profit.
Its probably important to note that we don't pay the bands. We get them some booze and I take some photos of them and pass them on.
Having a free gig has it's advantages. When people hear free, it's handy, people come. On the flip side of that, people don't really value the gig. 'It's free so it can't be that good.'
I remember stetting up the photo society in my college and my psychology module lecturer said, charge people money in to it. Even it's 2 or 3 Euros take it off them because when people pay for something like that, they really feel like they singed up for something and are less inclined (maybe) to not show up.
I'm almost leaning towards charging in as we seemed to make more instant money then and only once did we not break even in a year and a half.
I don't think they're the only ways. I mean could we be charging in (paying the €90 rent) but saying we also want 5% of the bar so the €90 can do down. So, depending on how busy it is, the rent is sliding scale.
Anyway, I'm not asking for business advice. I'm looking for intelligent opinions. I'm still on the fence and can't draw solid conculions on my own. I'm running these gigs with friend. He can be stuborn, as can I, sometimes he can be a little ambitious and I feel like I can be more realistic only for I feel he puts me in that position. Good team
So maybe one of you guys can see this objectively and tell me what 'right' or what's 'wrong.'
Edited by ThePinkFloydSound, 12 November 2011 - 12:52 PM.