|Do retailers support and enforce the ESRB rating system?|
While the ESRB does not have the authority to enforce its ratings at the retail level, we do work closely with retailers and game centers to display information that explains to customers how the rating system works, and, where appropriate, support their store policy pertaining to the sale or rental of Mature-rated games to minors without parental consent. Many major retailers currently implement their own store policies requiring age verification for the sale of games rated M (Mature), and ESRB encourages and supports these efforts.
Otherwise saying we just rate them, the stores in no way have to follow these ratings, otherwise known as Suggested viewing age! It really pisses me off when the clerk (whom Im sure was younger than me, was telling me weather or not I could play this game even though there are no lawful barriers preventing them. Just some stuck up soccer mom with enough cash to actually hurt the store and their reputation. I can see it now. All the moms with their manicured nails outside burning their 16 year old sons or daughters hard earned 79.99 dollar game. Ok I think Im done ranting. Comments?